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from Demography
McDonald's Rolling Out AI-Powered Menus
McDonald’s is rolling out AI-powered menus that will update based on factors such as weather, time of day, and traffic. McDonald’s hopes that “predictive ordering” will speed up transactions and boost customer satisfaction, giving the company a leg up in the low-margin fast food space.
I'm dubious here. This could turn out to be about as effective as Nest's so-called "smart thermostat." The only way Mickey Dee's algorithm can save time is by jumping to conclusions about what customers are asking for--which in turn means lots of ordering mistakes. Believe it or not, most customers prefer a dumb human or robot that actually gives them exactly what they want.