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from Social Intelligence

The "Trump Slump" Continues for U.S. Gunmakers

The U.S. firearms industry is hurting: National background checks are down YoY, and revenue is slumping for major manufacturers. Contrary to popular wisdom, this trend has little to do with #NeverAgain: In the words of industry insider Mark Eliason, with a friend in the White House, “Sales have normalized because you don’t have the fear-based market.”

The Wall Street Journal

Howe

Yes, gun stores are calling this "the Trump slump." And their owners are waxing nostalgic over the Obama years--back when they used to hang Obama photos bearing the tag, "Gun Salesman of the Year." In the immediate aftermath of Trump's election (see: "I Will Survive"), we predicted that the outcome would be more bearish for the survivalism industry than if Clinton had won. And earlier this year (in: "A New Generation Takes Aim in the Gun Debate"), we suggested that the rising consensus among all age brackets that guns be better regulated would not reinvigorate gun sales until the enactment of such legislation is imminent. Right now, it's not, though an impressive "blue wave" in November that takes the House and narrows the GOP margin in the Senate could change the picture. While Trump has often pledged steadfast solidarity with the NRA, this city-slicker president has often hinted that he would be open to a wide range of comprehensive regulatory responses. Longer term, the popularity of survivalism as a lifestyle--this "Mad Max" fascination with end-of-the-world bushcraft and weapontech so common today among grown-up latchkey kids (Xers) and aging John Brown-type ideologues (Boomers)--will encounter a strong generational headwind as Millennials and Homelanders take their place.