NewsWire
from Demography
The Hijab Has a Moment
The hijab is having a moment: Companies from Macy’s to Nike have begun selling hijabs, while a growing number of marketers are using the traditional Muslim garb in their ad copy. Factors at play include a growing global Muslim population as well as the Millennial desire for inclusive and authentic marketing.
Nike's commitment to "Pro Hijab" is proving to be a winner. Millennials do not find excuses to transgress cultural boundaries. They find excuses to pull back. And here we're talking about modesty. This is a big deal in France. Older generations subscribe to "laicité" and abhor Muslim clothing that cover women. Younger generations are much more favorable, not just because they are less animated by the threat of Islamic terror, but also because they see a place for dress that protects women in dangerous and urban environments. Millennial women roll their eyes at topless beaches in Biarritz; they gleam with admiration at women of faith who dare to cover up.