NewsWire
from Demography
Honda Bets on Motorcycles and Millennials
A new Honda ad portrays a young couple, grown tired of social media, travelling via Honda motorcycle to meet their friends in person. While the ad is an ingenious way to appeal to sociable Millennials, it will take more than the promise of a road trip to get most Millennials to hop on a motorcycle.
Nice ad. Unlike Harley-Davidson, Honda is really trying to brand its motorcycle as a vehicle that enables reaching out to others and staying literally in touch with friends. The message starts with the (Millennial) premise that everyone is too immersed in digital media. Let's see if it works.